This months latest articles, email marketing advice, best practice tips, news and events from email marketing manual in association with Pure360.com

emails under the microscope

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Creative Leisure Systems

With less than satisfactory response rates, Creative Leisure Systems has been struggling to send a clear, effective sales message to promote their range of child entertainment products.

Andrew Seel, Managing Director of integrated web marketing agency Qube, talks them through delivering a more focused, benefit-led e-shot.

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Keeping on top of design

Andy Parker, Web Producer at Pure, reveals how to navigate the limitations and issues of designing for email and create something that stands out.

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Web Analytics and Email integration

What’s the secret to improving results and boosting response rates to your e-shot? Well, web analytics solutions like WebTrends certainly play a big part.

We take a look at how this nifty analytics tool can provide that valuable insight into your website visitors’ behavior.

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