newsletter archive march 2007 email clinic creative leisure systems
With less than satisfactory response rates, Creative Leisure Systems has been struggling to send a clear, effective sales message to promote their range of child entertainment products.
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best practice andy parker
Andy Parker, Web Producer at Pure reveals how to navigate the limitations and issues of designing for email and create something that stands out.
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essential knowledge web analytics
What’s the secret to improving results and boosting response rates to your e-shot? Well, web analytics solutions like WebTrends certainly play a big part.
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may 2008 email clinic Gemological Institute of America
GIA London's regular eshot aims to promote their lab classes and seminars on diamond grading and gem identification, but are they getting their message across?
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real results St. Christopher's Inns
For international budget accommodation and entertainment group Interpub, successful online customer relationship management is essential to gaining and retaining business.
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comment andy parker
What is semantic XHTML mark up and why should you care?
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comment bev osborne
Writing winning sales copy can be an art form at the best of times but how do you compact your message into email format?
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e-ssential knowledge Spammers Vs. the spam filter
The epic battle between spammers and spam filters has been raging since the invention of email - but who's winning?
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april 2008 email clinic stanton marris
Leadership and organisational development consultancy Stanton Marris uses its 'Inside Track' email to offer positive, useful tips to its mailing list of busy senior execs. But could the information be presented more effectively.
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real results electric word
For specialist information publisher, Electric Word, meeting demands and getting the most out of its subscribers in a short space of time was a challenge only a bespoke solution could overcome  - enter Pure's filter by 'Date Since Sign-up' feature, also known as life cycle messaging.
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comment andy parker
Back when the internet was born it was perfectly acceptable to use 'click here' as an effective call to action. So what's changed?
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comment alex cowell
There are so many web 2.0 apps out there promising to help you work smarter, you could easily spend days trying to work out which widget is right for you. But fear not. Alex Cowell, managing director at Cubeworks, talks us through six of the best and why they are worth taking a look at.
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e-ssential knowledge video: to embed or not to embed?
With faster connections and quicker download speeds, more and more companies are starting to use video advertising in conjunction with email marketing. We talk you through some of the key benefits and pitfalls to help you get that message across.
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march 2008 email clinic arizona state university
Arizona State University's online community outreach programme uses its monthly newsletter to build links with the university population, but are there tricks they're missing?
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real results air partner
For a company that markets to countries outside the UK, the ability to deliver email in the right languages, quickly and easily, is essential. Jet charter company, Air Partner, found a solution that gave them the edge they needed.
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comment robin kennedy
Email marketing, with its simple and low cost setup, offers almost any internet business the opportunity to extend into Europe. That said, why are so few UK companies taking this opportunity? Robin Kennedy explores the issue.
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comment suzie travers
Of all the factors that govern a successful email campaign, your design has the most immediate impact. Suzie Travers gives you a detailed guide to great design, giving your messages that added advantage.
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e-ssential knowledge putting buzz words into practice
Buzz words - love them or hate them - there's a reason that everybody is using them. Put them into practice and you'll find out. We have a listen to the latest words on email marketers' lips are, and show how to make them work for you.
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Januaru 2008 email clinic some shining examples of email marketing
Starting the year off on a positive note, the email clinic ponders the key factors that produce an effective, engaging e-shot.
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real results whycommunicate? and first4figures
Building anticipation around a product before launch is a well-used approach, but the ability to measure the response to your campaign is a must if you’re to find out what works best.
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comment mark brownlow
If you’re sending out a monthly e-shot, when it comes to maintaining a stream of interesting content, it’s helpful to have a few tricks up your sleeve.
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comment nigel cooper
Even if your email marketing campaigns are yielding good returns, it’s likely you’ll always be searching for ways to reach more people with them. Expanding your lead data is a million-dollar issue - and Social Media Marketing could provide the answer.
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e-ssential knowledge top 10 tips for maximising your email campaigns
It may be nearing February but when it comes to best practice, it’s never too late to make New Year’s resolutions.
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november 2007 email clinic skype
Having a lot to offer your customers is a great thing but trying to tell them about it all at once only ends in confusion. Andrew pulls Skype's important welcome email, sent to millions of people worldwide, back into focus.
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real results la fitness
For gyms and health clubs, getting your customer signed up is only the first step – keeping them on after their initial period expires is another, equally important, hurdle. Using email marketing to catch people at just the right time, and making the process as painless as possible, LA Fitness are staying one step ahead.
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comment mark brownlow
If you run a regular email newsletter, you've probably experienced the creative brick wall that makes you feel there's nothing new to say. Mark Brownlow gives his top 10 ideas to get your editorial juices flowing and make sure you're not left scratching your head.
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comment dave chaffey
Online shopping and home deliveries does mean fewer cars on the road but is it proving popular enough to really make a difference? In the last part of his series, Internet marketing guru Dave Chaffey looks at the real story behind e-commerce and the green issue
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e-ssential knowledge improve efficiency through integration
If your sales team and marketers are working independently, there's a good chance that time and effort are being wasted. Integrating your CRM system and email marketing platform not only frees up your teams but puts you in a better position to capitalise on new opportunities.
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october 2007 email clinic jwb associates
Monthly newsletters can be a great tool to keep your company in the forefront of your recipients' minds but it's important to communicate the right information. Andrew Seel advises JWB Associates how to make the most of their newsletter.
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real results opening doors and basf
Taking a considered, strategic approach to your campaigns may seem time-consuming but when it comes to results, the benefits can be enormous. We look at how Opening Doors created a success for client BASF using the latest email marketing technology.
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comment mark brownlow
One of the trickier elements to running a regular business-to-business email communication is ensuring you've always got something engaging to offer. Mark Brownlow offers his top 10 tips to ensure you always capture your reader's attention.
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comment dave chaffey
While technology often comes under fire in the environmental debate, e-commerce would seem to offer a greener option to the real world alternatives. In the first of a two part series, internet marketing guru Dave Chaffey looks at its rising popularity and the six 'green effects' of buying online.
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e-ssential knowledge breaking down communication barriers
Between you and your recipients, there are a number of hurdles your campaigns need to make it over if you want to be sure they arrive intact. Find out how understanding these barriers and making a few simple changes to your messages can dramatically improve your deliverability.
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march 2007 email clinic vogue
Andrew Seel, Managing Director of integrated web marketing agency Qube, makes some drastic changes to present a clear message and bring their email communications back on brand.
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real results masa international
The subject line is one of the first things your recipients see and can make the difference between them clicking to open or to 'mark as junk' – but how do you know which subject line will produce the best reaction?
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comment darren fell
In the third and final part of his series on email deliverability, Darren looks at the last three essential considerations for getting your emails into the inbox.
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comment dick stroud
The over 50s are the fastest growing group of web users in the UK but web marketing is invariably designed by the young for the young. The answer, as Dick explains, is to make your web marketing 50+ friendly.
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e-ssential knowledge on time on message
Email marketing software can do the laborious and time-consuming task of customising the content of your campaign for every recipient, but first you need to understand what each of them finds engaging.
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june 2007 email clinic full circle
Full Circle, a clothing brand with stockists worldwide, send out a regular email aiming to generate sales through their online shop. However, Andrew points out, their design lacks some very fundamental elements required if they want their recipients to make a purchase.
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real results field & trek
Outdoor clothing and equipment retailer Field & Trek realised they just didn't have the level of clarity required and had to make some sweeping changes if they wanted to maximise the effectiveness of their campaigns.
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comment  darren fell
In the second part of his series on email deliverability, Darren offers more tips on what really matters if you want your emails to reach customers.
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comment rosie freshwater
Rosie Freshwater, founder and Managing Director of Brighton-based search marketing company Leapfrogg, takes a look at how to get people returning to your website, again and again.
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e-ssential knowledge  how to use email to improve your business
Find out how, with a bit of lateral thinking, you could be using email to improve the number and calibre of prospective job candidates, or raise the level of customer satisfaction and quality of your service.
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march 2007 email clinic Rightmove
Andrew Seel advises on how to find the right balance between serving the needs of recipients and the company's objectives. nter text here.
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real results urban social
Online dating website Urban Social created some addictive functionality to connect up their members but needed to make sure they kept coming back to use it. Integrating their website and email system proved to be an ideal solution.
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comment darren fell
Darren Fell, Founder and Major Accounts Director of email marketing company Pure, dispels some myths about white-listing and offers a guide on what really matters if you want your emails to reach customers.enter text here.
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comment jasmine wilkinson
Jasmine Wilkinson, digital strategy consultant and Director of Generate, looks at the various ways email triggers allow you to give people what they want, when they want it and pick up on those hot leads before they begin to cool off. enter text here.
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e-ssential knowledge how to recover from a marketing disaster
This month we take a look at how to prevent those situations that leave your heart in your throat and how to turn things around, even if your carefully prepared email marketing does look like it’s turned into a disaster.
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march 2007 email clinic GAPPweb
Andrew Seel takes a look at how clear messages and more direct calls to action can quickly alert recipients to why they should sit up and listen.
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real results thomas pink
Thomas Pink, luxury shirt maker with a global customer-base, realised that to evaluate their campaigns and establish a return on investment required a new and different method, one that would allow them to see exactly what their recipients were spending.
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comment daniel rowles
The importance of strategic email marketing and training
Daniel Rowles, Head of Internet Marketing at Academy Internet, gives some quick tips on overcoming the common challenges to get the most from your email marketing.
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comment mark edwards
Email marketing - keeping the magic alive
Showing you how to keep the fires burning, Mark Edwards, Digital Marketing and Development Manager at Electric Word, shares his thoughts on how to avoid losing your database to apathy and disinterest.
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e-ssential knowledge outlook 2007
We take a look at exactly what you need to know in order to keep your emails looking and behaving exactly as you had intended in Outlook 2007.
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may 2007 email clinic  national science learning centre
We take a look at their newsletter which was designed to raise awareness of the resources on offer and increase traffic to their web-portal. The March edition achieved both open and click-through rates of 39% - not quite as high as the centre had hoped.
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real results  innocent drinks
While some companies spend considerable sums of money ensuring the design, wording and mechanics of their email communications deliver a tangible return, innocent, for now, are far more pragmatic in their approach.
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comment  david hughes
Please Stop Shouting!
David Hughes takes a look at how companies are communicating with their customers and proposes that a one-size-fits-all approach isn't quite hitting the mark...
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comment  andrew seel
How to use words to transform your email marketing response
Andrew Seel takes a look at the difference between what companies say about themselves and what customer's want to hear...
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e-ssential knowledge  email marketing and the law
We've identified some of the key issues and tips for best practice that you should be aware of in order to stay the right side of the law and avoid the chance of a hefty fine.
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april 2007 email clinic  lookfantastic.com
Leading online retailers of hair and beauty products Lookfantastic wanted to drive sales of a particularly successful product that was recently back in stock.
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real results  truprint
By using planned and strategic behavioural targeting, Truprint has gone from simple segmentation of their customer database to having a very clear picture of what drives each of them to purchase.
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comment  jennie burraway
Customising content
Internet Marketing Consultant, Jennie Burraway, of Academy Internet, takes a step-by-step look at the array of possibilities dynamic content offers.
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comment  darren fell
Death of a sales model?
Pay-for-performance, volume based pricing can incur enormous ongoing costs for big brands sending out hundreds of thousands of emails a month yet the majority of email software providers have stuck to it.
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e-ssential knowledge  a beginner's guide to email marketing for small to medium businesses
If you are a smaller business, the investment of time and money required to set up your own email marketing system may be a cause for some consideration.
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march 2007 email clinic  hewitt & may
High quality shirtmakers Hewitt & May hoped to acquire new customers and tempt potential buyers into making a first purchase.
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real results  navman wireless
By taking a new approach to the use of email to follow up cold calls means that Navman Wireless UK now immediately know the difference between a dead lead and a potential sale.
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comment  mark brownlow
Measuring the metrics
Tracking the key metrics in your email campaigns gives a vivid picture of whether it's engaging your recipients or going straight in the trash folder.
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comment  darren fell
Standing out in the inbox
With the majority of email marketing coming from online gaming companies, if you want to turn uninterested punters into paying players, making your email standing out from the crowd is of paramount importance.
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