PureResponse v6 launches

Version 6 of PureResponse, email marketing and SMS marketing software from Pure was released this month.

The latest incarnation of the system has been given a facelift, with an entirely new interface allowing flexibility across browsers and screen resolutions alike, as well as availability in multiple languages.

Dynamic creation of email content from web pages

As well as a new interface which reduces the amount of clicks required to achieve certain tasks, Pure have implemented a ‘webscrape’ facility into PureResponse. This allows users to automate the creation and scheduling of email campaigns simply by updating a web page.

An email campaign can be scheduled within PureResponse and programmed to source its html content from a hosted web page on your own domain.

To allow for continual changes and improvements up to the point of send, the system checks the provided URL right up to the last few minutes before the delivery is scheduled to start.

Commenting on the launch of v6 Marc Munier, Pure’s Sales Director said: ”This new feature will benefit all marketeers looking to save time when creating email campaigns, but particularly those that use HTML design packages and CMS systems by reducing replication of content”.

“It complements the existing ability to create dynamically updated lists and filters so that publishing content to a web page will automate the scheduling of an entire campaign”.

Fore more information visit www.pure360.com